The Active Foot Company is not just a performance product store, we have team members qualified as athletics coaches, movement coaches and highly exerienced insole fitters. This allows us to be more than just a shop. We offer a variety of services to help you with your running. Have a look around this page for more information, but feel free to contact us if you have any specific questions. (see contact options at the bottom of this page)

Sidas insole fitting

Footwear fitting

Advanced motion & technique assessments

Group coaching

Individual coaching

Training plans (beginner & intermediate athletes) 

Footwear Fitting

Advanced Assessment

Insole fitting

Prices from

  • Specific foot measurement inc width & depth.
  • Static & movement assessement.
  • Foot pressure analysis.
  • Footwear selection based upon training background and goals.
  • Service free with purchase of recommend footwear.


  • 60 minutes one-2-one session.
  • Posture & mobility test.
  • Run technique analysis.
  • Footwear/insole assessment.
  • Training planning.
  • Personal exercise plan.
  • Follow up session.
  • Sidas 3d Fitting.
  • Sidas Feetbox pressure scanner.
  • Vaious footwear fitting options.
  • Custom moulded. (appointment required)

£ 15.00



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Coaching plans

Coming Soon

Group sessions

Coming Soon

Athlete direct coaching


Good coaches and good athletes do not just work on the same things over and over again. They work on key elements of their discipline, they adjust them, adapt them and refine them. Then they move onto anther element, and again and again. But what they are looking at is not the strongest elements, but the weakest.

We all have weakness in our running. We tend to ignore them and choose to do the stuff that feels good and looks good on Strava. All we are doing is masking the issue. We can pretty much guarantee that these weaknesses will show up at some point either as an injury or in a below expectation performance. Now, with no competition on the immediate horizon, is the time to own up to these weakness and work at them. First, we need to be honest about what they are and plan an effective route to making them strengths.

These training elements are not always physical. The mental approach is just as important. Feeling good, positive, realistic and relaxed are huge performance markers. We are all guilty of being over critical, setting ourselves unrealistic goals and not taking a step back to really look at what we have achieved. Too many times do I see runners taking on distances or speed focused challenge’s way before they are ready. Sadly, these tend to result in injury and a disillusionment in their own ability of running.

Using a 1-10 scale (1 being low, 10 being highest), honestly rate the elements on the table below. Rate the ‘feeling’ of your current level. Then in the next column really think about how important each of the elements are to your next planned event, or to your current fitness goals. (Not all elements carry equal importance for different events). Add any comments you feel are key. Are the numbers in the columns similar? Have you got two elements that are way lower on the ‘current ability’ score than the’ importance’ score?

Now you have the beginning of a smart training program. You have identified the weakness elements that you can now spend 4 weeks working on within your regular training plan. Chat to your coach, club coach, physio or get a book/online resource that can guide you as to the best approach to turn these weaknesses into strengths. Then in 4 weeks do the chart again.