Hoka

Established in 2009 in Annecy, France by Nicolas Mermoud and Jean‑Luc Diard, two former Salomon engineers and passionate trail runners. Their mission: create a shoe that “makes downhill running feel like flying”, coining the Māori name Hokā One One (“to fly over the earth”)

From its alpine roots to today’s global presence, Hoka transformed running footwear with its maximalist, performance-first design philosophy. Their blend of cushioning, innovation, and style resonated across elite sport making them a standout force in the industry. 

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